10/16/2009

Backlinks, to Buy or not to Buy?

Backlinks, to Buy or not to Buy?

Backlinks are an important part of a websites search engine rankings. However quality backlinks, those from the topic of your website, and relevant area are of importance as well.

Anchor text, which is where the link is pointing will also increase your page ranking. Vary it to closely match the content of the page you are backlinking with.

Obtaining Backlinks

There are numerous way to obtain backlinks. We will go through several of them including paying for them, swapping and free backlinks.

One way is to ask for backlinks with others that you correspond or do business with. These may be people that you have a relationship online with such as from social media groups or those you have purchased products from. Once again, make sure that these are related to your business. You do not want just any link!

You can also purchase links directly from bloggers or other webmasters. This way is more difficult for the search engines to pick up on, as far as the buying part of. Search engines are not found of buying backlinks but they can increase your rankings.

This method is also the cheapest. Once again look for quality and contect as well as anchor text.

Buying Directory Links

Directories are like the phone book online. This can be a valuable place to add your link but it can also be costly.

Yahoo Directory:

This has many categories and RSS feeds

http://dir.yahoo.com/

Cost: $299.00 per year

Best of the Web

One of the oldest directories

http://botw.org/helpcenter/subitcommercial.aspx

Cost: $79.95 per year.

Business.com

This is a business directory. Quality hits should be expected from this listing area.

http://www.business.com

Cost: $199.00 per year.

About the author:

Sandi Baker : http://letusgetitdone.info

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